Everything around you is designed.  Some focus on function, like a hammer.  Others explore form, like jewelry.  In today’s increasingly competitive marketplace, most products place an emphasis on both.  We certainly do.

– Good design has the power to convince a consumer of their needs for the product.

– Better design will speak to their emotions.

– The BEST design can sit next to it’s competition on a store shelf and demand twice the price, without any difference in functionality.