The importance of DESIGN

April 9, 2013 - Best Practices, Design
The importance of DESIGN

Everything around you is designed.  Some focus on function, like a hammer.  Others explore form, like jewelry.  In today’s increasingly competitive marketplace, most products place an emphasis on both.  We certainly do.



– Good design has the power to convince a consumer of their needs for the product.

– Better design will speak to their emotions.

– The BEST design can sit next to it’s competition on a store shelf and demand twice the price, without any difference in functionality.


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