Whether you are showcasing at CES, crowdsourcing on Kickstarter, or pitching to upper management, a technology product’s appeal is more than just the [...]

Reaching the prototyping stage is an exciting moment for startups. You’ve agonized over the design. You’ve debated about the materials, and you’ve saved [...]

Your product’s design determines your maximum consumer appeal, performance, and profitability.  Your manufacturing, marketing, and sales efforts seek [...]

Everything around you is designed.  Some focus on function, like a hammer.  Others explore form, like jewelry.  In today’s increasingly competitive [...]